Week 9 Wokbook Activity – Draft Script of Video News Release

This week we were to draft one page of our video news release. Below you will find my draft of my video news release script. As you can see I did take this opportunity to write more, enjoy.

Heading: Biochar from an organisational perspective       Total Running Time: 1 min
Slug: Murrumbidgee Landcare’s view   on biochar            Producer: Jessica Cullen
Date: October 5, 2012


DISCLAIMER – The following material is   offered for you free and unrestricted use by Murrumbidgee Landcare


Narrator  0.00 – 0.20
Interview with Trevor Gleeson    0.21– 0.31
Narrator  0.32 – 0.40
Interview with Trevor Gleeson  0.41 – 0.51
Narrator  0.52 – 1.00


SLATE #1 –
In housestudio shot with a MS of news presenter at desk presenting the   introductory par.




SLATE #2 – Cut to CU footage of the product placed in soil. Similar to the footage show in the YouTube video below at   1.58mins http://www.youtube.com/watch?v=zfVQ-QpVyzw

SLATE # 3 – Cut to MS of the Murrumbidgee Landcare building in Murrumbidgee.

SLATE #4 – B-roll
Cut to a MS of the president of Murrumbidgee Landcare, Trevor Gleeson explaining Biochar.



SLATE #5 – Cut to MS of Murrumbidgee Landcare building before cutting into a MS of the Murrumbidgee Rotary group building.




SLATE #6 – B-roll
Cut to MS  of Murrumbidgee Landcare president, Trevor Gleeson


SLATE #7 – Cut back to in house studio of a MS of presenter closing the segment.









(music fades in)

NARRATOR: Good Afternoon and welcome to National Nine News, I’m Jessica Cullen.


This is what local farmers throughout the Murrumbidgee Region need in order to combat the direct impacts of the stricken drought season.

One solution under investigation is the use of a soil enhancement known as   Biochar a stable, carbon-rich form of charcoal that can be applied to agricultural land as part of an environmental management system1.

President of Murrumbidgee Landcare, Trevor Gleeson believes that this product is the solution that local farmers are desperately trying to find.

SOT – This product poses many advantages for our region including the ability to retain water2, increase yield prosperity3 and its likelihood to minimise the use of chemical fertilisersr4. In saying this, the implications that  Biochar pose on the Murrumbidgee are minimal in that it may not work on all soil types5. This can be overcome, by ongoing testing.

 NARRATOR: Due to increasing curiosity, the Murrumbidgee Landcare group has opted to inform the regions Rotary group about this product. Trevor Gleeson will endeavour to provide the group with an in depth explanation before a decision can be made on whether or not Biochar should be implemented.

SOT ‘The residents of the region, mostly its local farmers, deserve an   opportunity to here the advantages and implications of this product before coming to an overall consensus about   moving forward with Biochar.

NARRATOR: So as it seems, Murrumbidgee’s local farmers may have a solution sooner rather than later that will help combat the Region’s current environmental concerns.

That’s all from National Nine News tonight, I’m Jessica Cullen, thank you and goodnight.


1Department of Agriculture Fisheries and Forestry, Biochar: implications for
agricultural productivity: Technical Report (Australian Government: Canberra,
2011), 4.
3Biochar Central, Overview of Biochar”, Biochar Central, http://www.linkedin.com/company/biochar-central (accessed September 01, 2012)


Biochar Central, Overview of Biochar”, Biochar Central, http://www.linkedin.com/company/biochar-central (accessed September 01, 2012).

Department of Agriculture Fisheries and Forestry. Biochar: implications for agricultural
productivity: Technical Report. Australian Government: Canberra,


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