The concepts of voice are very important in everyday life and also in the professional workplace. Julia Gillard is a very powerful women who exudes professionalism and knowledge through her voice; however sometimes that’s just not enough if your true aspiration is to connect with the people of Australia.
Just as Lucy Cornell, Director of Voice Coach made evident, Julia Gillard is a brave outspoken woman who has a clear, presence and strong voice; however it lacks warmth, heart and femineity1.
Majority of Australia do not vote on policy or fact but their instinctive response to that particular person as voiced by Lucy2. Politicians are never going to be able to please everyone. Meaning that some people fancy Julia Gillard voice as is; however evidently others do not.
A recent pole by Vocal Branding Australia3 asked their Australia audience ‘What impact do you think Prime Minister Julia Gillard’s distinctive speaking voice is likely to have on her and her party in the up-coming Federal election?’ A total of 66 per cent said it would have a detrimental effect and 17 per cent said it would have a beneficial effect4.
Therefore I believe she should meet the Australian people half way in trying to improve her distinctive with practice.
She should maintain her given voice but just incorporate warmth, resonance and femeninity in her voice through practice. This is possible with the source of a voice coach and simply implying different techniques both at home and in the public eye.
In terms of sounding more like Cate Blanchett, I agree with Murray Wilton when he states, ‘If Julia Gillard had a voice similar to Cate Blanchett than people would label Julia as a snob or ‘too feminine’5.
She would ultimately still face the same problems if not more about her distinctive voice. People would complain that her voice coming across as ‘over feminine’ and I believe it would not make people take Julia more seriously. For example if she said something in a more feminine voice, I believe it would have the same outcome if she were to say if with her current voice. This is because a person voice does not depict how it is percieved but a person’s tone.
Therefore by only tweaking her voice, this very powerful woman to possess a very powerful voice which exudes professionalism and knowledge but also connects with the Australian people through warmth, depth and heart.
1Voice Coach Global, “Julia Gillard’s voice”, YouTube. Online video clip, http://www.youtube.com/watch?v=CEybGzg1Nxs (accessed June 03, 2012).
3Vocal Branding Australia, “Poll (now closed): is prime minister julia gillard’s distinctive voice an asset or a liability in the up-Coming election?” Vocal Branding Australia,
http://www.vocalbranding.com.au/poll-is-prime-minister-julia-gillards-distinctive-voice-an-asset-or-a-liability-in-the-up-coming-election/ (accessed 03 July, 2012)
Vocal Branding Australia, “Poll (now closed): is prime minister julia gillard’s distinctive voice an asset or a liability in the up-Coming election?” Vocal Branding Australia,
http://www.vocalbranding.com.au/poll-is-prime-minister-julia-gillards-distinctive-voice-an-asset-or-a-liability-in-the-up-coming-election/ (accessed July 03, 2012)
Please note: YouTube clips do not feature in the reference list according to the Turanbian referencing table found at https://www.avondale.edu.au/Departments::Library::Endnote_Turabian.pdf